ARTFEED — Contemporary Art Intelligence

Will engineers dominate the future of culture?

opinion-review · 2026-04-26

Stefano Monti argues that technological innovation, particularly AI, is reshaping cultural professions, shifting required skills from artistic to technical domains. Since 1990, technology has transformed lifestyles, communication, and warfare, with AI as the latest wave following NFTs, the metaverse, and VR. While some fear job loss, Monti notes that historically, technology often augments rather than replaces roles, citing web development as an example. However, in creative fields, AI applications in cinema—from light design to trailer editing—demand tech skills that engineers possess, potentially sidelining traditional humanists. Monti warns that without dialogue between humanists and technologists, creativity may become confined to what technology permits, risking homogeneity. He calls for partnerships to ensure technology serves as a tool that enriches, not diminishes, creative expression.

Key facts

  • Technology has revolutionized lifestyles, communication, and warfare since 1990.
  • AI is the latest technological wave, following NFTs, the metaverse, and VR.
  • AI can replace humans in cultural production, but some professions will evolve rather than disappear.
  • In cinema, AI is used for light design, makeup, and trailer editing, requiring technical skills.
  • Engineers may have an advantage over humanists in technology-based creative professions.
  • Monti advocates for dialogue between humanists and technologists to preserve creativity.
  • Without collaboration, creativity risks being limited by technological boundaries.
  • Stefano Monti is a partner at Monti&Taft, active in management and strategic positioning.

Entities

Artists

  • Stefano Monti

Institutions

  • Monti&Taft
  • Artribune
  • L'Indiscreto

Locations

  • Italy

Sources