Will Benedict's Rome Exhibition Explores Fiction and Media

Will Benedict's latest solo exhibition in Rome, at Fondazione Giuliani, features videos and two-dimensional works that blur the line between frame and image. The show, which follows a recent solo show in Milan, uses cinematic language, marketing theories, and social media to critique contemporary consumption. Central to the exhibition is the concept of fiction, evident in videos shot in France, Norway, India, and the United States, and themes of food distribution and market analysis. A standout piece is a music video produced for the post-industrial/noise band Wolf Eyes, depicting an alien giving a fake interview with Charlie Rose about Europe's migration crisis. These themes recur in paintings and posters, with a visual aesthetic close to television's sensory stimulation.