WIDE Lab Studio Rebrands with New Visual Identity and Webflow Website

WIDE Lab Studio, a design and development studio serving scale-ups, has rebranded its own identity six years after founding. The new visual identity, crafted by the in-house team, features strong graphic elements and typography to reflect the brand's dynamic nature. The redesign includes a new website built on Webflow, marking the first update since the company's inception. The site uses Donald L. Miller's Storybrand Brandscript framework for narrative structure, emphasizing responsive layouts, scalable features, and micro-interactions. A showreel presents the studio's portfolio with a minimalist approach focused on animation. The rebranding aims to position the brand as a supportive backdrop for client projects while maintaining a friendly yet professional tone. WIDE Lab has served over 120 companies from 25 countries, providing UX/UI design and development services. Key contributors include Art Director Michał Parulski, Lead Designer Grzegorz Leśniewicz, and developers Ryszard Czernik and Leszek Jańczyk.