WHYNOT Design Group on Responsive Industrial Design and Sustainability
The Italian design group WHYNOT, composed of Francesco Costacurta, Alberto Tonini, and Juste Pavasaryte, has won multiple Red Dot Awards. They deliberately avoid the furniture sector, focusing instead on novel product categories like stoves, bathtubs, and high-tech audio. Their approach prioritizes functionality over aesthetics, with projects including the Swirling bathtub for Jacuzzi, the Tiramisù high chair for Foppapedretti, and Touchit Bluetooth earphones for Sacklt. The group emphasizes sustainability through combating consumerism, promoting recycling, and designing repairable products. They draw inspiration from automotive, furniture, and streetwear design. WHYNOT aims to collaborate with top global brands while maintaining creative freedom with smaller companies.
Key facts
- WHYNOT consists of Francesco Costacurta, Alberto Tonini, and Juste Pavasaryte.
- The group has won multiple Red Dot Awards.
- They avoid the furniture sector, focusing on new product categories.
- They have been designing stoves for twelve years.
- Swirling bathtub for Jacuzzi features sinuous lines and chromotherapy.
- Tiramisù high chair for Foppapedretti starts as a chair that converts into a high chair.
- Touchit earphones for Sacklt have a Double Donut design.
- Sustainability strategy includes combating consumerism, promoting recycling, and designing repairable products.
Entities
Artists
- Francesco Costacurta
- Alberto Tonini
- Juste Pavasaryte
Institutions
- WHYNOT
- Red Dot Awards
- Jacuzzi
- Foppapedretti
- Sacklt
- Artribune