Whatnot's Valuation Soars to $20 Billion in Series G Round
Live shopping platform Whatnot has closed a $545 million Series G funding round, propelling its valuation to $20 billion—nearly double its previous worth. The round was led by ICONIQ, Lightspeed, and Avra, as announced on Friday. This significant investment underscores the rapid growth of live commerce, a sector that blends entertainment with e-commerce. Whatnot, known for its live auctions and interactive shopping experiences, has expanded beyond its initial focus on collectibles to include a wide range of categories. The new capital is expected to fuel further expansion and technological innovation, positioning the company as a major player in the evolving digital retail landscape. The funding round reflects investor confidence in the live shopping model, which has gained traction amid shifting consumer behaviors and the rise of social commerce.
Key facts
- Whatnot closed a $545 million Series G round.
- The valuation is now $20 billion.
- The round was led by ICONIQ, Lightspeed, and Avra.
- The announcement was made on Friday.
- The valuation nearly doubled from its previous round.
- Whatnot is a live shopping marketplace.
- The funding will support expansion and innovation.
Entities
Institutions
- Whatnot
- ICONIQ
- Lightspeed
- Avra
Sources
- Quartz —