Wearable supplement brand Barrière launches lactose intolerance patch in 1,700 Walmart stores

Barrière, a wearable supplement brand, has launched the first-ever lactose intolerance patch in 1,700 Walmart stores across the United States. The company secured the retail partnership through a cold email, targeting Walmart's rapidly expanding digestive health aisle. The patch is designed to help individuals with lactose intolerance digest dairy products by delivering lactase enzyme through the skin. This marks a significant expansion for Barrière, which previously sold its products primarily online and in select specialty retailers. The move into Walmart, the largest retailer in the U.S., positions the brand to reach a broader consumer base seeking digestive health solutions. The patch is now available in stores nationwide.