WAT-AAH! 'Taking Back The Streets' Campaign Launches with Street Art Bottles at New Museum
On February 20, WAT-AAH! introduced its 'Taking Back The Streets' initiative at the New Museum in New York, showcasing plastic water bottles crafted by 14 different artists. Among the notable guests were CNN anchor Don Lemon and curator Pierre Francillon. This campaign aims to promote water consumption among children, combating childhood obesity, with the CDC reporting that one in three children in the U.S. is overweight. Earlier, Michelle Obama made an appearance for a photo session with students. Established by Rose Cameron in 2008, WAT-AAH! is available in over 10,000 retail locations and collaborates with 'The Partnership for a Healthier America.' Featured artists include Kenny Scharf and Shepard Fairey, with the exhibition at WallPlay gallery running until March 4, 2014, before moving to other cities.
Key facts
- Launch event held at New Museum in New York on February 20
- Campaign features 14 artists including Kenny Scharf and Shepard Fairey
- Connected to Michelle Obama's 'Let's Move!' initiative against childhood obesity
- WAT-AAH! founded by Rose Cameron and sold in over 10,000 stores
- Exhibition moves to WallPlay until March 4, 2014, then travels to multiple cities
- One in three U.S. children are overweight according to CDC
- Designs include 'Drink Up' phrase and WAT-AAH! logo
- Critics argue campaign neglects free tap water and environmental concerns
Entities
Artists
- Kenny Scharf
- Shepard Fairey
- Damien Mitchell
- Jean-Michel Basquiat
- Banksy
Institutions
- New Museum
- WallPlay
- CNN
- Center for Disease Control
- Little Red School House
- Whole Foods
- Shop-Rite
- Krogers
- Art Basel Miami Beach
- The Partnership for a Healthier America
Locations
- New York
- United States
- West Village
- Lower East Side
- Washington D.C.
- Philadelphia
- Los Angeles
- Miami Beach