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Warner Bros to Open UK's Largest Harry Potter Shop on Oxford Street

other · 2026-08-12

Warner Bros has revealed plans for the largest Harry Potter store in the UK, set to open on Oxford Street in London. This flagship location, covering over 21,000 sq ft (1,951 sq m) across two levels, is scheduled to launch on 4 November at The Ribbon, located at 134-140 Oxford Street. Designed to evoke the atmosphere of Diagon Alley, the shop will showcase a dragon above Gringotts bank, a life-sized Knight Bus, and The Leaky Cauldron pub, where guests can savor food and Butterbeer. This marks the second official Harry Potter retail site in the UK, following King's Cross Station. Karl Durrant, senior vice-president of worldwide retail at Warner Bros, called this opening 'a truly special milestone.' Rachel McCulloch from the New West End Company noted the shift towards immersive experiences in retail, highlighting that culture and leisure are key attractions for visitors to the district. The store is part of significant investments on Oxford Street, which draws around half a million visitors daily. The announcement coincides with the 10th anniversary of Harry Potter and the Cursed Child, as London's West End defies typical Christmas shopping patterns.

Key facts

  • The UK's largest Harry Potter shop will open on Oxford Street, London, on 4 November.
  • The store is located at 134-140 Oxford Street within The Ribbon development.
  • The store spans over 21,000 sq ft (1,951 sq m) over two floors.
  • Inspired by Diagon Alley, it features a dragon over Gringotts bank, a full-sized Knight Bus, and The Leaky Cauldron pub.
  • This is the second official Harry Potter retail destination in the UK, after King's Cross Station.
  • Karl Durrant, Warner Bros senior vice-president of worldwide retail, called the opening 'a truly special milestone'.
  • Rachel McCulloch from New West End Company noted the shift to immersive leisure experiences.
  • Oxford Street sees around 500,000 visitors daily.
  • The store is part of major investments on Oxford Street, including Puma, Space NK, M&S Pantheon, and Zara.

Entities

Institutions

  • Warner Bros
  • New West End Company
  • Puma
  • Space NK
  • M&S Pantheon
  • Zara
  • BBC Radio London
  • BBC London

Locations

  • London
  • Oxford Street
  • Tottenham Court Road
  • King's Cross Station
  • United Kingdom

Sources