Walter Pfeiffer's First Italian Institutional Survey at Pinacoteca Agnelli

The "In Good Company" exhibition at the Pinacoteca Agnelli in Turin marks the first major retrospective of Swiss photographer Walter Pfeiffer in Italy, running from April 30 to September 13, 2026. This showcase includes over a hundred photographs created between the 1970s and the 2020s, featuring both well-known series and previously unseen works. Curated by Nicola Trezzi and Simon Castets, the exhibition is divided into six thematic categories: Helvetic Glamour, Between the Lines, El Dorado, Center of Inspiration, Atlas of Desire, and Anti Hero Super Model. Born in Beggingen, Switzerland, in 1946, Pfeiffer studied at Zurich's School of Arts and Crafts and initially worked as a window designer before shifting to graphic design. His art delves into themes of artifice, desire, and daily life, often prefiguring trends in fashion photography and social media. The exhibition emphasizes his collaborative style and egalitarian approach, blending personal and commercial projects. The venue, Lingotto—a repurposed FIAT factory now functioning as a shopping center—echoes Pfeiffer's examination of consumer culture and gender dynamics.