W Magazine's 'Chameleons of the Art World' Spoofs Frieze New York
W Magazine has released a satirical video titled 'Chameleons of the Art World,' parodying the diverse characters found at art fairs. Published ten days after the close of Frieze New York, the video blends natural documentary style—reminiscent of David Attenborough—with urban style blogs. It features a humorous roster of recognizable art-world types: young gallery assistants, eccentric collectors, flashy wealthy women, and omnipresent hipsters. The piece was created by the US fashion-focused publication, which occasionally ventures into art coverage.
Key facts
- W Magazine published 'Chameleons of the Art World' ten days after Frieze New York closed.
- The video parodies art fair attendees using a natural documentary style.
- It is inspired by David Attenborough's narration style and urban style blogs.
- Characters include young gallery assistants, eccentric collectors, flashy wealthy women, and hipsters.
- W Magazine is a US publication focused on fashion with occasional art coverage.
- Frieze New York is a major spring art fair.
- The video was released in 2017.
- Artribune covered the video on its platform.
Entities
Institutions
- W Magazine
- Frieze New York
- Artribune
Locations
- New York
- United States