ARTFEED — Contemporary Art Intelligence

VSCO to Feature 50 Photographers' Work on Billboards Nationwide

other · 2026-08-11

The photo and video editing platform VSCO has introduced 'The Fifty,' a project featuring 50 photographers—one from each state in the U.S.—showcasing their work on billboards measuring 48x14 feet across the country. Those chosen will receive compensation and licensing, along with possible editorial and licensing prospects. To participate, photographers should upload images to the VSCO app using the hashtag #TheFifty along with a state-specific tag, provide a description of their series, and mention their state in their bio. This opportunity is available to U.S. residents aged 18 and older, with no fee for submissions. The deadline for entries is September 10, 2026. VSCO's goal is to highlight diverse viewpoints and broaden access to art.

Key facts

  • VSCO is offering 50 photographers, one from each U.S. state, the chance to have their work on a billboard.
  • Billboards are 48 feet wide and 14 feet tall.
  • Selected photographers will be licensed and compensated by VSCO.
  • Submission is free and open to photographers 18 and over residing in the U.S.
  • Photographers must post images to the VSCO app with #TheFifty and a state-specific hashtag.
  • VSCO recommends submitting 3-5 images, especially if part of a cohesive series.
  • Deadline for submissions is September 10, 2026.
  • Selected photographers will be notified on a rolling basis and announced on VSCO's blog.

Entities

Institutions

  • VSCO

Locations

  • United States

Sources