Voodoo Voodoo Designs KLEOS+KLEA Skincare Brand System
Design studio Voodoo Voodoo has created the visual identity and design system for KLEOS+KLEA, a nutrient-only skincare brand founded by Tammy Demos after twenty years of research. The system balances opposites—science and ceremony, clarity and tactility—through restrained typography, black-and-white foundations with muted neutrals and color accents, heavy glass bottles with pebble-like lids, embossed slipcases, and elastic bands replacing glue or plastic. Photography juxtaposes botanical gradients with skin close-ups and monochrome calm with color bursts. The ecosystem spans digital, physical, editorial, and experiential touchpoints, aiming to make skincare feel both functional and ceremonial.
Key facts
- KLEOS+KLEA is a nutrient-only skincare brand.
- Tammy Demos spent twenty years studying what heals and nourishes.
- Voodoo Voodoo designed the brand's visual identity and system.
- The design uses typography Signifier and GT America.
- Packaging includes heavy glass bottles with soft-touch finish and pebble-like lids.
- Slipcases are embossed in nude tones with elastic bands.
- A ceramic bowl for activating powders is sculpted to fit the hand.
- The system covers digital, physical, editorial, and experiential touchpoints.
Entities
Artists
- Tammy Demos
Institutions
- Voodoo Voodoo