Volvo's ABC of Death Ad Inspired by Edward Gorey
Volvo has released a new commercial titled 'ABC of Death,' created by directors Dorian Lebherz and Daniel Titz of the Filmakademie Baden-Württemberg. The ad, released near Halloween, features black humor and is inspired by Edward Gorey's illustrated book 'The Gashlycrumb Tinies.' It presents an alphabet rhyme listing various causes of death for characters, such as Amber hit by a bus and Freddy dying of a heart attack while driving. However, Freddy's Volvo, equipped with autonomous driving, brakes before hitting Gary, who would have been the seventh victim. The directors expressed surprise that Volvo accepted their script, as they expected resistance due to the dark theme.
Key facts
- Volvo commissioned the ad 'ABC of Death' from directors Dorian Lebherz and Daniel Titz.
- The ad is inspired by Edward Gorey's 'The Gashlycrumb Tinies'.
- The commercial was released near Halloween.
- It features an alphabet rhyme listing causes of death for characters.
- In the ad, a Volvo with autonomous driving prevents a pedestrian death.
- The directors were surprised Volvo accepted the script.
- The ad was reported on by AdFreak.
- The article was written by Valentina Tanni for Artribune.
Entities
Artists
- Edward Gorey
- Dorian Lebherz
- Daniel Titz
- Valentina Tanni
Institutions
- Volvo
- Filmakademie Baden-Württemberg
- AdFreak
- Artribune