Vogue Highlights Iconic Resortwear Brands from Missoni to Rudi Gernreich

Vogue profiles seven iconic resortwear labels that have shaped summer fashion for decades. Missoni, founded in 1953 by Ottavio and Rosita Missoni, is known for multicolored chevron knits achieved through innovative weaving techniques on Caperdoni looms and Raschel knitting. Emilio Pucci, a former Olympic skier, opened his first shop in Capri in 1951, with psychedelic prints worn by Sophia Loren, Jackie Kennedy, and Marilyn Monroe; the brand is now led by artistic director Camille Micheli. Etro, founded by Gerolamo Gimmo Etro in 1968, introduced paisley prints in 1981 and maintains a bohemian ethos. Eres, founded by Irène Leroux in Paris in 1968, revolutionized swimwear with second-skin suits, rejecting boned structures. Dolce & Gabbana, founded in Milan in 1985 by Domenico Dolce and Stefano Gabbana, features Sicilian-inspired prints and bombshell silhouettes. Rudi Gernreich, a dancer-turned-designer, created the Monokini in 1964 and introduced thong swimwear; the label was revived in 2018 by Matthias Kind. The article notes that Gernreich's iconic design remains controversial on Instagram due to nipple bans.