Vogue Café Launches First New York Pop-Up in SoHo with Fashion Programming
The Vogue Café makes its Manhattan debut from May 2 to 4 at 234 Spring Street in SoHo, presented by Chase Sapphire Reserve. This temporary installation follows previous appearances in London, Milan, and Paris during fashion weeks. Programming includes a live taping of The Run-Through with Vogue featuring Nicole Phelps and Tory Burch, figure drawing sessions hosted by Happy Medium, and a charm bar by Brooklyn brand Don't Let Disco. Alex Mill offers pre-orders for hand-painted monogram totes, while Tanner Fletcher designed custom striped aprons. Food comes from Hani's Bakery and Altro Paradiso, with in-house biscotti and seasonal Italian fare. Chase Sapphire Reserve cardmembers receive exclusive access to a cocktail soirée, a screening of The First Monday in May documentary marking its 10th anniversary, and a dinner during the Met Gala livestream. The space features a photo booth, floral cart, gallery-style displays of the May issue, and surprise celebrity appearances. Hours vary: May 2 from 10 a.m. to 5 p.m., May 3 from 9 a.m. to 12 p.m. and 3 p.m. to 5 p.m., and May 4 from 9 a.m. to 4 p.m. Cardmembers get a complimentary pastry with card payment.
Key facts
- Vogue Café opens in New York for the first time from May 2-4, 2026
- Located at 234 Spring Street in SoHo, Manhattan
- Presented by Chase Sapphire Reserve
- Previous pop-ups occurred in London, Milan, and Paris during fashion month
- Programming includes live podcast with Nicole Phelps and Tory Burch
- Chase cardmembers get exclusive events including documentary screening and dinner
- Food provided by Hani's Bakery and Altro Paradiso
- Custom aprons designed by Tanner Fletcher
Entities
Artists
- Nicole Phelps
- Tory Burch
Institutions
- Vogue
- Chase Sapphire Reserve
- Happy Medium
- Alex Mill
- Don't Let Disco
- Tanner Fletcher
- Hani's Bakery
- Altro Paradiso
Locations
- New York
- United States
- Manhattan
- SoHo
- Spring Street
- Sixth Avenue
- London
- United Kingdom
- Milan
- Italy
- Paris
- France
- Brooklyn