Vladimir Paperny's 2003 Moscow Architecture Assignment for Afisha Magazine

In 2003, Vladimir Paperny received a request from Moscow's Afisha magazine to write about the city's contemporary architecture. The publication's chief editor specifically sought a non-professional perspective rather than expert analysis. Paperny initially expressed uncertainty about the assignment, suggesting architecture critic Grigorii Revzin would be more qualified. Afisha's editor insisted on avoiding formal essays, demanding substantive content described as "the meat." Paperny considered whether Revzin might provide guidance for the project. ARTMargins Online published these conversations and street impressions in June 2006. The exchange reveals editorial preferences for accessible architectural commentary over specialized critique.