Vivetta's 'The Groupie Attitude' Collection Channels Marianne Faithfull at Milan Fashion Week
During Milan Fashion Week, designer Vivetta Ponti presented her autumn-winter 2015 collection 'The Groupie Attitude' at the Armani Teatro, hosted by Giorgio Armani. The collection is inspired by Marianne Faithfull, the singer and former muse of the Rolling Stones, and explores the rebellious yet elegant dress code of the 1960s groupie. Vivetta, founded in 2008, blends Italian craftsmanship with technical fabrics, featuring Art Nouveau and Liberty floral motifs, all-over prints, and embroidered faces and hands. Key pieces include miniskirts, capri pants, minidresses, and fur coats paired with cotton popeline. Colors range from soft celeste and lilac to vivid dark red, Klein blue, and biscuit brown, alongside refined black and white. Signature accessories include sunglasses and collars or belts shaped like hands in macramé lace with rings. The collection aims to reinterpret the archetype of the groupie as a timeless, independent woman, avoiding clichés and merging vintage with contemporary style.
Key facts
- Vivetta Ponti presented 'The Groupie Attitude' collection at Armani Teatro during Milan Fashion Week.
- The collection is inspired by Marianne Faithfull, associated with the Rolling Stones and Mick Jagger.
- Giorgio Armani hosted the show as part of his support for emerging Italian talent.
- The collection fuses Italian craftsmanship with technical fabrics.
- Motifs include Art Nouveau and Liberty floral patterns, all-over prints, and embroidered faces and hands.
- Key garments: miniskirts, capri pants, minidresses, and fur coats.
- Color palette includes celeste, lilac, dark red, Klein blue, biscuit brown, white, and black.
- Signature accessories: sunglasses and hand-shaped collars/belts in macramé lace with rings.
Entities
Artists
- Vivetta Ponti
- Marianne Faithfull
- Mick Jagger
Institutions
- Vivetta
- Armani Teatro
- Giorgio Armani
- Rolling Stones
- Artribune
Locations
- Milan
- Italy