Virtual Reality Takes Center Stage at Berlin Biennale
A photograph of Mark Zuckerberg striding through a crowd of VR headset-wearing attendees at the Samsung Mobile World Congress in Barcelona sparked widespread anxiety about virtual reality, but the technology is experiencing a major revival in both tech and art. Facebook acquired Oculus Rift for $2 billion two years ago. Artists like Jon Rafman are embracing VR for its immersive potential, presenting new works at the 2016 Berlin Biennale. Rafman's exhibition at Zabludowicz Collection in London last year featured high-immersion VR, and he told Art.sy that VR creates a qualitatively new sensation, not an escape from reality. The history of VR in art dates back to the 1930s with Antonin Artaud, and practical applications emerged in the 1960s and 1970s with artists like Myron Krueger, David Em, and Jeffrey Shaw. Companies like Google (Cardboard Viewer, Tilt Brush) and Samsung are active, while startup Magic Leap focuses on mixed reality. The article, written by Valentina Tanni, appears in Artribune Magazine #31.
Key facts
- Mark Zuckerberg photographed at Samsung Mobile World Congress in Barcelona wearing VR headset.
- Facebook bought Oculus Rift for $2 billion two years ago.
- Jon Rafman presented a VR work at the 2016 Berlin Biennale.
- Rafman had a VR exhibition at Zabludowicz Collection in London in 2015.
- Antonin Artaud used the term 'virtual reality' in the 1930s.
- Artists Myron Krueger, David Em, and Jeffrey Shaw worked with VR in the 1960s and 1970s.
- Google launched Cardboard Viewer and Tilt Brush.
- Magic Leap is developing mixed reality technology.
Entities
Artists
- Jon Rafman
- Antonin Artaud
- Myron Krueger
- David Em
- Jeffrey Shaw
- Dan Graham
- Valentina Tanni
Institutions
- Oculus Rift
- Samsung
- Magic Leap
- Zabludowicz Collection
- Berlin Biennale
- Artribune
- Art.sy
- Politecnico di Milano
- NABA
Locations
- Barcelona
- Spain
- London
- United Kingdom
- Berlin
- Germany