Vinted: The Second-Hand Fashion App Valued at €3.5 Billion
Vinted, a Lithuanian-founded second-hand fashion app, has grown from a 2008 side project into a company valued at over €3.5 billion, with more than 1,000 employees. The platform allows users to buy and sell clothing across Europe, charging buyers a commission of 3% to 8% and offering simple shipping via in-app labels. Unlike eBay or Vestiaire Collective, Vinted emphasizes community and ease of use, with no listing fees for sellers. The app saw explosive growth during the 2020 pandemic, expanding into Italy by the end of that year. Founders Milda Mitkute and Justas Janauskas created the site after Mitkute needed to clear her wardrobe. Early investor Mantas Mikuckas recognized the venture's potential beyond a simple clothing marketplace. Vinted now integrates the e-commerce platform Rebelle and is considered the most popular second-hand fashion app in Europe, though its sustainability is questioned due to long shipping distances.
Key facts
- Vinted was launched in 2008 by Milda Mitkute and Justas Janauskas in Vilnius, Lithuania.
- The company is valued at over €3.5 billion and employs more than 1,000 people.
- Vinted allows users to buy and sell second-hand clothing across Europe.
- Buyers pay a commission of 3% to 8% on purchases; sellers pay no fees.
- Shipping is simplified with in-app labels, sent from post offices or newsstands.
- The app experienced a boom in 2020 during the pandemic, entering Italy that year.
- Vinted has integrated the e-commerce platform Rebelle.
- Early investor Mantas Mikuckas helped scale the business beyond a simple clothing exchange.
Entities
Artists
- Milda Mitkute
- Justas Janauskas
- Mantas Mikuckas
Institutions
- Vinted
- Rebelle
- eBay
- Vestiaire Collective
- The Guardian
Locations
- Vilnius
- Lithuania
- Italy
- Europe