Vincenzo Giubba's 'Il metodo del creativo' traces Italian design history

A new book, 'Il metodo del creativo,' compiles an extensive interview with Vincenzo Giubba, architect and founder of the Accademia Italiana di Arte, Moda e Design, conducted by journalist Nicolas Ballario. Published by Nardini Editore, the volume recounts Giubba's career from his early days at Italian Fashion Report to establishing the academy in 1984. Through anecdotes, it connects disparate events such as Christo and Jeanne-Claude's 1995 wrapping of the Reichstag with 100,000 square meters of fabric and 15 kilometers of rope, and the entry of Swedish designers trained in Italy into Ikea. The book also covers the academy's history amid the 1980s fashion boom, the shift from individual tailors to complex fashion systems, digital techniques, and ecological consciousness. Giubba shares stories like a partner college, Beaver College in Pennsylvania, renaming due to internet search issues, and a student fashion show in Berlin before the wrapped Reichstag featuring models wrapped in cans. The title refers to Giubba's educational method blending imagination and pragmatism, emphasizing that design must serve industry and market. The 194-page book costs 25 euros.