Villa Fiorella: An Art Hotel on the Sorrento Peninsula

Villa Fiorella, an Art Hotel in Massa Lubrense on the Sorrento Peninsula, offers a luxury experience integrated with a substantial contemporary art collection. The hotel, directed by Alberto Colonna, houses works by Alik Cavaliere, Mario Sironi, Sasà Giusto, Ugo Marano, Luigi Mainolfi, Takeo Hanazawa, Miltos Manetas, Nathalie Du Pasquier, Liliana Moro, Fausta Squatriti, Gilberto Zorio, and others. The collection was started by Alberto's father, Mario Colonna, a hotelier who began collecting art at 16 in London, where he nearly bought a Francis Bacon triptych. Mario Colonna's passion led him to acquire works by artists such as Maria Lai, whom he bought for €4,000 before her market rise, and Friedensreich Hundertwasser, whose spiral motif inspired him. The hotel also features a project called '100 al cubo,' where guests vote for the best artist room, which becomes permanent. The article includes interviews with Mario Colonna about his collecting philosophy and the importance of art in hospitality.