Video explores why beautiful things make us happy

A video produced by the creative agency Sagmeister & Walsh, featuring Stefan Sagmeister and Jessica Walsh, examines the measurable impact of beauty on human well-being, including mood, health, and lifespan. Created for the exhibition 'Beauty' at the MAK in Vienna, the video traces humanity's relationship with beauty from prehistory to the present. It highlights concepts like symmetry, patterns, and the golden ratio, which appear across distant cultures and times, suggesting a deep connection between beauty and natural structures. The video is part of the exhibition 'Beauty' recently opened at the MAK in Vienna.