Video art invades cigarette vending machine in Viareggio
Artist Luca Leggero's initiative, 'Not Only Cigarettes,' has transformed a cigarette vending machine at Bar Tabaccheria Marin in Viareggio into a video art display that operates continuously until April 2. This installation showcases 32 videos from various artists, drawing in passersby. The project is accessible via the physical machine located on Via Giacomo Puccini and through the Green Cube Gallery website, overseen by artists Guido Segni and Matìas Ezequiel Reyes. Among the featured artists are Alessandro Giannetti and Valentina Lapolla. The launch included a live event on February 15 and an online gathering on February 18. This project challenges conventional exhibition formats, presenting art as a form of exchange and consumption. Green Cube Gallery has previously hosted events like 'Your Content is Here.'
Key facts
- Project 'Not Only Cigarettes' by Luca Leggero
- 32 artists contributed videos
- Display runs 24/7 until April 2
- Location: Bar Tabaccheria Marin, Via Giacomo Puccini, Viareggio
- Two openings: February 15 (physical) and February 18 (online)
- Green Cube Gallery founded by Guido Segni and Matìas Ezequiel Reyes
- Previous projects include 'Your Content is Here', 'Memepropaganda', 'Please Express Yourself'
- Artists include Alessandro Giannetti, Alessandro Nucci, Ana Mrovlje, Carlo Galli, Carlo Zanni, Charles Regoli, Cristina Gardumi, Daniela D'Amore, Davide Bondielli, Devid Ciampalini, Diego Caglioni, Dom Barra, Dominik Podsiadly, Fred Cosci, Giacomo Verde, Gianluca Cupisti, Jennyfer Haddad, Luca Pozzi, Lucia Cristiani, Maicol Borghetti, Mara Oscar Cassiani, Marco Belfiore, Marco Cadioli, Marco Mendeni, Maria Chiara Gagliardi, Rachel Morellet, Rolenzo, Sandrine Deumier, Silvio Lorusso, Tatiana Villani, Valentina Lapolla, Vincent Moro
Entities
Artists
- Luca Leggero
- Guido Segni
- Matìas Ezequiel Reyes
- Alessandro Giannetti
- Alessandro Nucci
- Ana Mrovlje
- Carlo Galli
- Carlo Zanni
- Charles Regoli
- Cristina Gardumi
- Daniela D'Amore
- Davide Bondielli
- Devid Ciampalini
- Diego Caglioni
- Dom Barra
- Dominik Podsiadly
- Fred Cosci
- Giacomo Verde
- Gianluca Cupisti
- Jennyfer Haddad
- Luca Pozzi
- Lucia Cristiani
- Maicol Borghetti
- Mara Oscar Cassiani
- Marco Belfiore
- Marco Cadioli
- Marco Mendeni
- Maria Chiara Gagliardi
- Rachel Morellet
- Rolenzo
- Sandrine Deumier
- Silvio Lorusso
- Tatiana Villani
- Valentina Lapolla
- Vincent Moro
- Valentina Tanni
Institutions
- Green Cube Gallery
- Bar Tabaccheria Marin
- Artribune
- Politecnico di Milano
- Naba – Nuova Accademia di Belle Arti
Locations
- Viareggio
- Italy
- Via Giacomo Puccini