Venini at Milan Design Week 2026: Glassblowing as Process
During Milan Design Week 2026, under the theme 'Be the Project', Venini showcased its glassblowing tradition as an irreplaceable process. The brand participated in the Fuorisalone with installations at the Piscina Cozzi and its flagship store. At Piscina Cozzi, the exhibition INSIEME, conceived by Sabato De Sarno and produced by Vanity Fair Italia, featured twelve Italian artisanal firms, with monumental projections by artist JR highlighting craftsmen. Venini presented suspended glass compositions emphasizing the moment of manual intervention. The flagship store offered a three-level narrative connecting contemporary experimentation with historical legacy, including collaborations with designers and a tribute to Gio Ponti. The Glocal Design Magazine's 88th edition also addressed sustainability in architecture.
Key facts
- Venini participated in Milan Design Week 2026 under the theme 'Be the Project'.
- The brand was present at Piscina Cozzi and its flagship store in Milan.
- The exhibition INSIEME was curated by Sabato De Sarno and produced by Vanity Fair Italia.
- Artist JR created monumental projections of artisans at Piscina Cozzi.
- Venini displayed suspended glass compositions that highlighted the manual process.
- The flagship store featured a three-level narrative with a tribute to Gio Ponti.
- Glocal Design Magazine's 88th edition focused on sustainability in architecture.
- Venini has been producing blown glass since 1921.
Entities
Artists
- Sabato De Sarno
- JR
- Gio Ponti
- Peter Marino
Institutions
- Venini
- Vanity Fair Italia
- Glocal Design Magazine
- Piscina Cozzi
- Porta Venezia Design District
- Fuorisalone
Locations
- Milan
- Italy