VAYA Vakantiepark Branding: Lakeside Identity by Alex Maikoe

Alex Maikoe, a designer, has developed a detailed visual identity for VAYA Vakantiepark, a nature-focused retreat. The branding includes a unique logo that merges four elements: a rising sun, an A-frame cabin, a wave from a lake, and a green leaf. The designer's early pencil sketches showcase the progression of these designs. This identity is applied to various mediums such as signage, printed materials, digital screens, canvas flags, paper menus, and wooden room keys. A warm wood and deep lake blue color scheme creates a natural aesthetic. The design features modular linework, custom typography for menus, and outdoor flags, connecting nature to guest comfort. A structured grid layout harmonizes the fluid logo across print menus, key cards, and mobile applications. This project illustrates how park equipment can represent a lifestyle choice, merging cabin shapes with graphic grid designs. The final identity achieves a balance between a serene tone and solid structure, serving as a reference for contemporary identity systems. The full case study can be found on Alex Maikoe's portfolio.