Vans x Ben G x Pop Trading Company Amsterdam Capsule Collection
Vans has collaborated with Amsterdam skate shop Ben G and Pop Trading Company to create a capsule collection celebrating the shop's 20th anniversary. The collection draws inspiration from Amsterdam's iconic red bollards known as Amsterdammertjes. Two classic Vans silhouettes are reinterpreted: the Era, marking its 50th anniversary, features a burgundy hairy suede upper echoing the bollards' color, with a sole embossed with the "XXX" logo found on each bollard; the Sk8-Hi incorporates collection graphics on a canvas upper with custom insoles and exclusive packaging. Both models feature co-branded details on the heel and sole. A short animated film by Picnic Studio depicts a skater wandering Amsterdam before arriving at the Vans x Ben G x Pop pop-up store. The capsule launched on May 22 and is available on poptradingcompany.com and select retailers, with Sk8-Hi exclusive to Pop and Ben G stores.
Key facts
- Vans collaborated with Ben G and Pop Trading Company for a capsule collection.
- The collection celebrates the 20th anniversary of the Amsterdam skate shop Ben G.
- Inspiration comes from Amsterdam's red bollards called Amsterdammertjes.
- The Vans Era features a burgundy hairy suede upper and sole with 'XXX' logo.
- The Sk8-Hi has collection graphics on canvas, custom insoles, and exclusive packaging.
- Both models have co-branded Ben G and Pop logos on heel and sole.
- An animated short film by Picnic Studio accompanies the collection.
- The capsule launched on May 22, 2024, on poptradingcompany.com and select retailers.
- Sk8-Hi is exclusive to Pop and Ben G stores.
Entities
Institutions
- Vans
- Ben G
- Pop Trading Company
- Picnic Studio
Locations
- Amsterdam
- Netherlands