Van Gogh Museum Wins Licensing Award for LEGO Sunflowers Set

The Brand & Lifestyle Licensing Award has been awarded to the Van Gogh Museum in the category of Inspired Innovation Brand Licensed Product or Range for the LEGO Art Vincent van Gogh – Sunflowers set. Annually, the B&LLAs recognize organizations that demonstrate excellence in product innovation, brand licensing management, and retail. This partnership with the LEGO Group draws inspiration from Van Gogh's iconic painting Sunflowers (1889), which is part of the museum's permanent collection. Developed in collaboration with museum specialists, the set features a podcast where the LEGO set designer and a curator from the Van Gogh Museum discuss the artwork. Eva Derksen, the museum's Head of Licensing, emphasized that this collaboration engages a wide international audience with Van Gogh's art and life.