Valentino's Red Secrets Revealed in a New Cult Book
"Rosso Valentino" (Valentino _ Assouline, 2022), authored by Pierpaolo Piccioli, the creative director of Valentino, delves into the brand's signature shade of red. This publication, stemming from a request made in 2021, catalogs 550 unique reds across 1,131 pieces created between 1959 and 2021. This includes 449 haute couture designs, 402 ready-to-wear items, and 280 pre-collection pieces, amounting to 280,000 hours of craftsmanship and 71,550 meters of fabric. The inaugural red piece, the Fiesta dress, debuted in 1959, while the term "Rosso Valentino" was introduced in 1985. The specific color mix is 0 cyan, 100 magenta, 100 yellow, and 10 black. A special prototype was meticulously hand-stitched, with the commercial version set to launch by autumn 2022, celebrating Valentino Garavani's enduring influence.
Key facts
- Pierpaolo Piccioli is publishing 'Rosso Valentino' (Valentino _ Assouline, 2022).
- The book originated from a 2021 request to count red shades in the archive.
- 550 distinct reds were found across 1,131 garments from 1959 to 2021.
- Garments include 449 haute couture, 402 ready-to-wear, and 280 pre-collection pieces.
- Total work: 280,000 hours, 71,550 meters of fabric.
- First red garment: Fiesta dress from 1959.
- Term 'Rosso Valentino' debuted in 1985, coined by the press.
- Color formula: 0 cyan, 100 magenta, 100 yellow, 10 black.
- Unique prototype Haute Couture Book Rosso was hand-stitched by atelier seamstresses.
- Commercial edition by Assouline available autumn 2022 worldwide.
Entities
Artists
- Pierpaolo Piccioli
- Valentino Garavani
Institutions
- Valentino
- Assouline
- Pantone Colour Institute
- Mayhoola
Locations
- Paris
- Le Carreau du Temple
- Qatar