US Lawmakers Reintroduce No Fakes Act to Curb AI Deepfakes with Getty and Spotify Backing

The No Fakes Act, a bill to regulate unauthorized AI-generated deepfakes of a person's likeness, has been reintroduced in the U.S. House of Representatives and Senate on Wednesday. Originally introduced in 2024, the legislation aims to establish federal rights over an individual's voice and image in digital replicas. This version gains new support from Getty and Spotify, joining earlier backers OpenAI, Google, and IBM. The bill would allow individuals to authorize use of their likeness, with protections extending 70 years after death. It includes a new counter-notice process for challenging removals and exemptions for libraries, archives, research, news, documentaries, sports, biographies, and parody. The reintroduction follows Taylor Swift's trademark filings for her image and audio clips, and Matthew McConaughey's legal moves to protect his likeness, including his "Alright, alright, alright" line. Separately, the Take It Down Act, a federal law requiring removal of nonconsensual intimate images within 48 hours, took effect this week, with penalties up to $53,088 per violation.