UpTown Milano launches 'Vivere ad Arte' with Deodato.Gallery
EuroMilano, in collaboration with Deodato.Gallery, has launched 'Vivere ad Arte' at UpTown Milano, a district focused on innovation. The initiative aims to integrate art into daily life through community events, public installations, and a welcome gift of an artwork for each new resident. A cardboard installation by Olivier Grossetête was built with resident participation. Mr.Savethewall (Pierpaolo Perretta) created 'Lifeshot', a photo and video montage featuring residents' stories, displayed at Swiss Corner in Milan. Deodato Salafia, CEO of Deodato.Gallery, called the project a turning point. EuroMilano President Luigi Borré stated the goal is to bring art to all dimensions of UpTown, from private to public spaces.
Key facts
- EuroMilano and Deodato.Gallery launched 'Vivere ad Arte' at UpTown Milano.
- The project aims to permeate daily life with art through events and gifts.
- Olivier Grossetête created a cardboard installation with resident participation.
- Mr.Savethewall (Pierpaolo Perretta) made 'Lifeshot' featuring 16 photos and a video.
- 'Lifeshot' is displayed at Swiss Corner in Milan.
- Each new resident receives an artwork selected by Deodato.Gallery.
- Deodato Salafia described the project as a turning point for the gallery.
- Luigi Borré emphasized bringing art to all dimensions of UpTown.
Entities
Artists
- Olivier Grossetête
- Mr.Savethewall
- Pierpaolo Perretta
Institutions
- EuroMilano
- Deodato.Gallery
- UpTown Milano
- Swiss Corner
Locations
- Milan
- Italy