Updated Pucci Book Chronicles Fashion House's Legacy with New Photography

A new edition of the book chronicling the Pucci fashion house has been released, featuring updated photography. The book traces the brand's origins to its founder, Marchese Emilio Pucci di Barsento, an aristocratic designer whose lineage dates back to 15th-century Italy. Pucci's boutique on the isle of Capri, established in the early 1950s, attracted wealthy clients, heiresses, and movie stars with its 'Capri pants,' silk scarves, and lightweight separates. By the end of that decade, his designs were worn by Jacqueline Kennedy and Marilyn Monroe, and by the mid-1960s, the label had become synonymous with the international jetset lifestyle. The story highlights the brand's evolution from a single store to an international fashion house, as well as its pioneering role in logo branding and diversification. The updated edition offers new photography that captures the enduring appeal of Pucci's vibrant prints and designs.