Updated edition of 'Il Museo oggi' published by Hoepli

Hoepli has released an updated edition of 'Il Museo oggi' by Lucia Cataldo and Marta Paraventi, first published in 2007. The new 352-page volume (over 450 with online content) covers museum history, legislation, museography, marketing, user experience, museum education, communication, and branding. New sections address digital transformation and the 2022 ICOM museum definition. The book targets university courses and museum professionals, with online resources and a color ebook included. The authors discuss the 2014 Italian museum reform, which increased public interest but left gaps in professional recognition and local museum development. They advocate for a unified Italian museum brand for cultural tourism.