Uniscent Rebrands with Lundgren+Lindqvist
Uniscent, a leader in professional scent marketing in Sweden and Norway, has introduced a fresh visual identity crafted by Lundgren+Lindqvist. This redesign integrates the company's branding seamlessly across both digital and physical realms. At its core is a new monogram that fuses the letters 'U' and 'S,' symbolizing the release of fragrance from its container, accompanied by a monospaced font that embodies the brand's meticulous, laboratory-driven approach. Enhanced images of natural ingredients provide an emotional connection, anchoring the identity in the tangible world of scents. The project was featured on Behance, showcasing the studio's blend of technical accuracy with sensory engagement.
Key facts
- Uniscent is a professional scent marketing company in Sweden and Norway.
- Lundgren+Lindqvist designed the new visual identity.
- The monogram merges 'U' and 'S' to suggest scent escaping a vessel.
- A monospaced typeface reflects the brand's lab-based methodology.
- Magnified photos of natural ingredients add an emotional layer.
- The identity is designed for both digital and physical use.
- The project was published on Behance.
Entities
Artists
- Lundgren+Lindqvist
Institutions
- Uniscent
- Behance
Locations
- Sweden
- Norway