Unexpected Italy app uses 'human algorithm' to combat overtourism

Unexpected Italy, a travel technology application spearheaded by CEO and co-founder Elisabetta Faggiana from Vicenza, was showcased at the UN as an innovative approach to sustainable tourism. Initially launched as Unexpected London, the app has shifted its focus to Italy, providing geolocated digital itineraries that link travelers with hidden gems and local artisans. Currently, it features twelve mapped Italian regions. Faggiana stresses that 2026 will be pivotal for the tourism sector, especially after discussions on overtourism in 2024 and 2025. She cautions that biased AI algorithms could exacerbate overtourism. The app’s 'human algorithm' emphasizes expert curation over technology, aiming to connect individuals with the best locations. Faggiana encourages professionals to focus on quality content, highlighting cultural treasures in Rome and Vicenza.