Under Armour Cuts Revenue Outlook as Turnaround Stalls
Under Armour (UAA) has updated its revenue projections for the full year, lowering expectations due to disappointing consumer demand, especially in North America and Asia-Pacific. The company now anticipates a mid-single-digit decline in revenue for fiscal 2027, which is a more significant decrease than the previously expected slight downturn. This change highlights persistent difficulties within the athletic apparel sector and the company's halted recovery initiatives. The announcement was released on Friday, indicating ongoing challenges for the brand.
Key facts
- Under Armour cut its full-year revenue outlook on Friday.
- The revision is due to weaker-than-expected consumer demand.
- Weakness is especially notable in North America and Asia-Pacific.
- Fiscal 2027 revenue is now expected to decline at a mid-single-digit pace.
- The projected decline is steeper than previously anticipated.
- The company's turnaround is stalling.
Entities
Institutions
- Under Armour
Locations
- North America
- Asia-Pacific
Sources
- Quartz —