Ultima Generazione activists throw flour on Andy Warhol's custom car in Milan

On November 20, 2022, activists from Ultima Generazione, the Italian branch of Extinction Rebellion, threw flour over a car customized by Andy Warhol at the Fabbrica del Vapore in Milan during the exhibition "Andy Warhol. La Pubblicità della Forma." The car was unprotected. The activists—identified as Eos, Martina, Maria Letizia, and Alessandro—shouted that the work now carries a new message about ecological collapse. They argued that governments have failed to act for 30 years and called for civil disobedience. The action sparked a political debate among visitors. The exhibition, curated by Achille Bonito Oliva with Edoardo Falcioni, opened on October 22, 2022, and runs until March 23, 2023, featuring over 300 works including Campbell's Soup cans, Marilyn Monroe portraits, and original Warhol-drawn album covers. Ultima Generazione had previously targeted Van Gogh's "The Sower" at Palazzo Bonaparte.