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Ulla Johnson Launches First Fragrance Line with Violet Grey at West Hollywood Garden Dinner

other · 2026-04-19

On Thursday, Ulla Johnson unveiled her fragrance collection, ULLA, during a garden dinner at her West Hollywood boutique, in collaboration with Violet Grey. The line features three scents crafted with British perfumer Lyn Harris and the French house Robertet, drawing inspiration from childhood memories of the Adriatic, presented in glass reminiscent of 19th-century Chinese snuff bottles. Starting April 28, these fragrances, along with candles and incense, will be available at Violet Grey. Attendees included Olivia Wilde, Ginnifer Goodwin, and Mandy Moore, who enjoyed dishes by Bruce, such as endive caesar salad and Eton mess, and received personalized fragrance bottles. Johnson spent three years on this project, collaborating with Violet Grey for their expertise in beauty. The event took place in interiors designed by Kelly Wearstler.

Key facts

  • Ulla Johnson launched her first fragrance line, ULLA, on Thursday evening
  • The launch event was hosted at her West Hollywood boutique garden with Violet Grey
  • Fragrances will be available at Violet Grey from April 28
  • Scents were developed with perfumer Lyn Harris and French house Robertet
  • Inspiration came from Johnson's childhood memories of the Adriatic coast
  • Three scents are housed in 19th-century Chinese snuff bottle-inspired glass
  • Guests included Olivia Wilde, Ginnifer Goodwin, Aurora James, and Mandy Moore
  • Dinner was catered by Los Angeles pop-up Bruce founded by former Horses chefs

Entities

Artists

  • Ulla Johnson
  • Lyn Harris
  • Olivia Wilde
  • Ginnifer Goodwin
  • Aurora James
  • Mandy Moore
  • Lake Bell
  • January Jones
  • Chloë Sevigny
  • Cassandra Grey
  • Kelly Wearstler
  • Brittany Ha
  • Hannah Grubba
  • Alex Riley
  • Amanda Alagem
  • Kara Elkin
  • Brit Elkin
  • Petra Flannery
  • Maggie Kang
  • Jessica Thomas
  • Lucia Aniello
  • Paul W. Downs
  • Susan Orlean
  • Josh Dallas
  • Kelsey Plum
  • Mara Brock Akil
  • Babs Burchfield

Institutions

  • Violet Grey
  • Robertet
  • Brother Vellies
  • 15 Percent Pledge
  • Horses
  • Bruce
  • Vogue
  • BFA.com

Locations

  • West Hollywood
  • United States
  • Brooklyn
  • Adriatic
  • Los Angeles
  • China

Sources