Ukrainian Fashion Week 2024: Local Brands Defy War with Style

The 55th edition of Ukrainian Fashion Week took place in Kyiv, proving that fashion can thrive even in a war zone. Over the past decade, local brands such as BEVZA, LITKOVSKA, FROLOV, and Ruslan Baginskiy have gained global recognition. Among the emerging names, LONDI is a lingerie brand that launched a gender-neutral collection on February 14, 2024, with the motto 'Love has nothing to do with gender, race, social status, skin color, sexuality or faith.' The brand produces sizes XS to XXXL, with 70% of orders made on demand to avoid deadstock. Feb, founded in February 2020, specializes in merino wool knitwear in vibrant colors like orange, red, green, light blue, mustard, and burgundy. BlackSeaTribe, originally a swimwear brand, has pivoted to refined clothing and presented a 'velvet season' collection in September 2024. HVOYA is known for unique shoes, including shearling ballet flats and crochet mary janes, favored by influencers Leandra Medine and Blanca Mirò. COOSH, a mass-market brand founded by influencer Alina Frendiy, is expanding its size range after customer requests. Bagllet, established in 2013, offers timeless handbags. Ochis, founded in 2021, produces eyewear from coffee waste, reducing plastic use. The article also promotes Artribune's newsletters and social channels.