Uber Money Brand Identity by Uber Design

Uber has launched Uber Money, a suite of financial products and technologies aimed at delivering additional value to its community, akin to the Apple Card. The brand identity was designed by Uber Design and shared on Behance. The creative director is Peter Markatos, with lead brand designer Braz de Pina, art director, brand designer and project manager Kevin Funkhouser, art director April Larivee, brand product design lead Joan Pons, illustration by Aldo Hernandez, and typography by Jeremy Mickel. The work includes a physical card featuring a gradient design, which received mixed reactions, and a comprehensive 'playbook' detailing the design process.