Typically: animated short challenges menstrual taboos

British directors Anna Ginsburg and Caitlin McCarthy have created "Typically," a colorful animated short film about menstruation, produced for the #NoShameHere campaign by London-based association Bloody Good Period. The film features bright characters dealing with their "biological clocks," armed with sanitary pads and hot water bottles, reclaiming their nature against rhetoric. Accompanied by a pop soundtrack, the video is produced by Zoe Elizabeth Muslim and includes a fundraiser urging the UK government to make menstrual hygiene products free. The campaign aims to break the silence around menstruation, a topic still taboo in political, cultural, and economic discourse despite affecting half the world's population.