Twelve Salmas Take Over Vancouver Fashion Week in Jef Montes and Hadi Moussally Collaboration
On April 11, at Vancouver Fashion Week, Dutch designer Jef Montes unveiled his collection titled "Salma," in partnership with Lebanese-French artist Hadi Moussally, who is behind the ongoing "queerture" figure, Salma Zahore. Moussally curated all twelve outfits, depicting different interpretations of Salma, which symbolizes a blend of queer identity and creature-like metamorphosis. Each model represented a unique emotional and physical aspect of the same entity, fostering a ritualistic ambiance where fashion, performance, and embodiment intertwined. The event showcased photography contributions from Yvonne Hanson and Francis Ward.
Key facts
- Jef Montes presented collection 'Salma' at Vancouver Fashion Week on April 11
- Collaboration with Hadi Moussally, creator of Salma Zahore
- Twelve models portrayed variations of Salma, an ongoing 'queerture' figure
- Salma is a hybrid between queer identity and creature-like transformation
- Each look expressed a different emotional and physical state of the same being
- The show created a ritualistic atmosphere merging fashion, performance, and embodiment
- Photography by Yvonne Hanson and Francis Ward
Entities
Artists
- Jef Montes
- Hadi Moussally
- Salma Zahore
Institutions
- Vancouver Fashion Week
Locations
- Vancouver
- Canada