ARTFEED — Contemporary Art Intelligence

Tuono Pettinato and Dario Moccia on Their Graphic Travel Guide 'Big in Japan'

publication · 2026-05-04

Tuono Pettinato and Dario Moccia discuss their collaborative graphic novel 'Big in Japan', a travel guide to Japan published by Rizzoli Lizard in 2018. The project originated from Moccia's experience as a tour guide for viaggigiovani.it and Pettinato's curiosity as a first-time visitor. The duo, who previously co-created the Freddie Mercury biography 'We are the champions' (2016), combine their contrasting styles: Moccia handles architectural backgrounds with precision, while Pettinato draws characters, monsters, mascots, and food. The book explores Japanese culture, from vending machines and capsule hotels to the ubiquity of manga and mascots. Pettinato notes Tokyo's contradictions—extreme politeness alongside oppressive work conditions, and a fascination with cute imagery. They highlight how manga is integrated into daily life, contrasting with Italy where comics are less embedded. A sequel covering southern Japan is planned.

Key facts

  • 'Big in Japan' is a graphic travel guide to Japan by Tuono Pettinato and Dario Moccia, published by Rizzoli Lizard in 2018.
  • The book is 144 pages, costs €18, and has ISBN 9788817101912.
  • Pettinato and Moccia previously collaborated on 'We are the champions', a Freddie Mercury biography in 2016.
  • Moccia has over a dozen trips to Japan and works as a tour guide for viaggigiovani.it.
  • Pettinato drew characters, monsters, mascots, and food; Moccia drew backgrounds like skyscrapers and temples.
  • The book covers Tokyo's contradictions, vending machines, capsule hotels, mascot culture, and manga's role in daily life.
  • A sequel focusing on southern Japan is in development.
  • The editor Simone Romani approved the project enthusiastically.

Entities

Artists

  • Tuono Pettinato
  • Dario Moccia
  • Freddie Mercury
  • Simon Le Bon
  • Hokusai

Institutions

  • Rizzoli Lizard
  • viaggigiovani.it
  • Linus
  • Artribune
  • Queen
  • Duran Duran

Locations

  • Japan
  • Tokyo
  • Pisa
  • Modena
  • Milan
  • Italy

Sources