Tuig Typeface by Guillaume Berry Embraces Imperfection

French designer Guillaume Berry, based in Lausanne, has released a new variable display typeface called Tuig through his side project Marmite Defontes. The typeface, whose name means 'twig' in Dutch, features wobbling, tension, and irregular letterforms that lean, stretch, and curve. It is part of a growing backlash against overly polished design in photography, advertising, and typography as AI takes center stage. Marmite Defontes operates under the philosophy 'Serious Fun,' borrowed from Japanese video game company Natsume, and specializes in expressive display typefaces. Tuig maintains rough and round edges, avoiding the smooth neutrality of much contemporary typography. The typeface was released last month.