Trump Appoints Australian-Born Nick Adams as US Tourism Envoy
Nick Adams, an Australian-born conservative commentator and former Trump nominee for ambassador to Malaysia, has been appointed as the first-ever special presidential envoy for American tourism, exceptionalism, and values. Adams, who became a US citizen in 2021, was appointed in March 2025. He made his debut at the IPW Fort Lauderdale inbound travel trade show in Florida, declaring that the US is open and welcoming to tourists despite perceptions of unsafety. Adams emphasized the novelty of the role, noting that no other G20 country had a dedicated travel minister at the presidential level. His appointment aims to boost the US travel recovery effort.
Key facts
- Nick Adams appointed special presidential envoy for American tourism, exceptionalism, and values in March 2025.
- Adams is Australian-born and obtained US citizenship in 2021.
- He was previously Trump's nominee for ambassador to Malaysia, a posting that fell through.
- Adams spoke at IPW Fort Lauderdale inbound travel trade show in Florida.
- He stated 'America is open, America is ready for you. We want you to come.'
- The role is newly created; no other G20 country had a dedicated travel minister at the presidential level.
- Trump called Adams an 'incredible patriot'.
- Adams aims to address myths about US safety and unwelcomeness.
Entities
Institutions
- IPW Fort Lauderdale
Locations
- United States
- Florida
- Fort Lauderdale
- Malaysia
- Australia