TRUE AGENCY Creates Isometric 3D Branding for Mamico Kids Store
Mamico Kids Store's branding was crafted by TRUE AGENCY, utilizing a focused trio of colors: deep navy (#3B4A7A), coral-orange (#E8573A), and off-white. The brand identity incorporates isometric 3D cutaways of rooms against a navy background, depicting various childhood zones, each showcasing a furnished nursery complete with a coral ladder and 18pt brand text on the walls. The logo, featuring an 'M' designed as a double heart, seamlessly transitions from wall murals to bag handles while maintaining its integrity. The store features a play structure made of birch plywood and coral-orange steel, illustrated by TRUE AGENCY for print. Two bag designs—navy with a large heart-M on warm sand and a white grid with a small navy mark—are presented as matching items. This project is highlighted on Behance.
Key facts
- TRUE AGENCY designed the branding for Mamico Kids Store.
- Color palette: deep navy (#3B4A7A), coral-orange (#E8573A), off-white.
- Isometric 3D room cutaways on navy field illustrate childhood-stage zones.
- Each cutaway shows a nursery with coral accent ladder and 18pt brand copy.
- Logo 'M' is a double heart, scalable from wall mural to bag handle.
- Physical play structure uses birch plywood and coral-orange steel.
- Flat illustration of the structure accompanies the physical version in print.
- Two bag variants: navy with oversized heart-M, white grid with small navy mark.
Entities
Institutions
- TRUE AGENCY
- Mamico Kids Store
- Behance