Troye Sivan's sister joins his expanding lifestyle brand venture

Australian musician Troye Sivan is developing a comprehensive lifestyle brand that extends beyond his music career. His sister has recently become involved in this business expansion. The brand aims to reach a global audience through various lifestyle products and experiences. Sivan's transition from pop star to brand entrepreneur represents a growing trend among artists diversifying their creative output. The venture builds upon his existing popularity and artistic identity to create a broader commercial presence.