Treviso exhibition explores fashion photography as visual language

Lab27 in Treviso presents 'Fotografia è moda' until June 1, examining how fashion has become a global visual language. Curated by Steve Bisson, the show features three photographers: memymom (Belgian duo Marilène Coolens and Lisa De Boeck), Brazilian Alexandre Furcolin Filho, and Iranian Ali Ghorbani Moghaddam. Bisson, director of photography at Paris College of Art and co-founder of Blurring the Lines, argues that images have become our 'wardrobe' in the digital age, with individuals reduced to icons. The exhibition responds to the oversaturation of images driven by social media and cloud capitalism, where personal image becomes commodity. Furcolin Filho presents spontaneous, empathetic fashion photography; Ghorbani Moghaddam experiments with glitch and analog-digital contamination; memymom explores role-playing in image production. Bisson calls for a greater ethics of seeing to counter 'scopic illiteracy' and promote responsible image-making.