TravelTelling: A Manifesto for Transformative Tourism Narratives
Gerardo Grasso has unveiled a new publication titled 'TravelTelling – Contents and Strategies for a Transformative Narrative of Contemporary Travel.' This book advocates for a shift toward more conscious tourism through the art of storytelling. Released by Dario Flaccovio Editore as part of the Accadde Domani – FuTurismo initiative, overseen by Nicoletta Polliotto, it critiques current trends in the tourism sector characterized by Zygmunt Bauman's concept of 'liquid modernity.' Grasso emphasizes the need for authentic travel experiences over superficial social media-driven ones. The book concludes with a 'Decalogue for Transformative Storytelling,' promoting sustainable tourism practices.
Key facts
- Book title: TravelTelling – Contenuti e Strategie per una Narrazione Trasformativa dell’Esperienza Turistica Contemporanea
- Author: Gerardo Grasso
- Publisher: Dario Flaccovio Editore
- Series: Accadde Domani – FuTurismo, curated by Nicoletta Polliotto
- Concept: Transformative tourism narrative
- Critique: Liquid modernity (Bauman) leads to superficial, checklist tourism and overtourism
- Proposal: 'Digital sense' as a new sensory layer (smartphones, social media, AR, AI)
- Manifesto: Decalogo della Narrazione Trasformativa
- Goal: Sustainable, ethical, authentic tourism fostering personal and collective transformation
- Author background: Over 15 years in tourism marketing, author of 'Influencer Marketing' (2017)
Entities
Institutions
- Dario Flaccovio Editore
- Accadde Domani – FuTurismo
- Artribune