Tracee Ellis Ross Expands Pattern Beauty with New Heat Styling Tools
Tracee Ellis Ross has expanded her beauty brand, Pattern Beauty, with the launch of new heat styling tools, including a Vibrating Flat Iron, Blow Out Primer, and Detox Shampoo. The Vibrating Flat Iron features a 1.1-inch ceramic-coated plate with 14 temperature settings up to 450 degrees and offers 12,000 vibrations per minute. The Detox Shampoo effectively removes hard minerals and chlorine while maintaining moisture, while the Blow Out Primer protects hair from heat up to 425 degrees. Ross aims to empower individuals with textured hair, reflecting her own journey of self-acceptance.
Key facts
- Pattern Beauty launches Vibrating Flat Iron, Blow Out Primer, and Detox Shampoo.
- The Vibrating Flat Iron has a 1.1-inch ceramic-coated plate, 14 settings up to 450 degrees, and produces 12,000 vibrations per minute.
- The Detox Shampoo removes hard minerals and chlorine without drying hair.
- The Blow Out Primer provides heat protection up to 425 degrees.
- Pattern Beauty previously launched a blow dryer in 2023 and a curling iron in 2024.
- Ross created Pattern Beauty after a pivotal moment in boarding school when she felt her hair was 'dead'.
- The products are designed for textured hair, emphasizing versatility and health.
- Ross states the goal is to support people in choosing what they want in life.
Entities
Artists
- Tracee Ellis Ross
Institutions
- Pattern Beauty
- Vogue
Locations
- Gstaad
- Switzerland