Toyota's GR GT Supercar's U.S. Allocation Already Spoken For
Toyota's GR GT supercar will be nearly impossible to acquire in America: the initial U.S. allocation of under 250 units is already fully reserved, less than nine months after its debut. The restriction is deliberate. Toyota is selling only to selected VIPs who will drive the car, not flip it, according to senior vice president Andrew Gilleland. The project is a passion initiative led by chairman Akio Toyoda. A hybrid-assisted 4.0-liter twin-turbo V-8 producing around 640 hp is expected, with a price likely above $300,000. Total production numbers and final pricing remain unconfirmed. The strategy echoes Ford's approach with the GT, which included a no-sale agreement and a lawsuit against John Cena.
Key facts
- The initial U.S. allocation of Toyota GR GT supercars is fully reserved, with fewer than 250 vehicles.
- All allotments were accounted for less than nine months after the car's debut.
- Toyota is intentionally restricting sales to hand-picked VIPs to prevent flipping.
- Toyota senior vice president Andrew Gilleland said the car is a passion project championed by Akio Toyoda.
- The GR GT is expected to have a hybrid-assisted 4.0-liter twin-turbo V-8 producing around 640 hp.
- The price is likely to exceed $300,000.
- Toyota has not confirmed total production numbers or final pricing.
- Ford used a similar strategy with its GT supercar, including a lawsuit against John Cena for violating a no-sale agreement.
Entities
Institutions
- Toyota
- Ford
- Car and Driver
- Monterey Car Week
Locations
- United States
- Japan